There are several mechanisms to ensure that an online store increases its sales. Among these is email marketing, which consists of promoting the products and services offered by a store, physical or online, through the sending of mass emails. If you are interested in using the new email marketing tools for your online store, here are the options available to you.
There are several mechanisms to ensure that an online store increases its sales.
Sendiblue Tool
This is a tool that allows the sending of mass e-mails and SMS messages. One of the peculiar advantages of the free version is that it allows you to add an unlimited number of contacts, with a maximum of 300 emails per day. It offers a plan called “Lite”, which includes a maximum of 10,000 emails per month. Its next plan, called premium, reaches 20,000 shipments per month. It has an additional plan called “Enterprise” that can be customized according to the client’s needs.
Among the negative aspects of Sendinblue we can mention that it is not a very intuitive platform. Therefore, its configuration can be confusing and even frustrating, especially for those who are not used to the world of programming. In addition, its templates are unlimited compared to those offered by other email marketing software. [AYW helps you to promote your website].
MailChimp, the most popular email marketing tool
It is one of the tools with the longest trajectory in the email marketing sector. For this reason, it has many features that can be overwhelming at first. However, it is worth taking the time to learn about its main features to get the most out of it. Not for nothing is it the most popular email marketing tool among self-employed entrepreneurs.
It offers a free plan limited to one user with a maximum address book of 2,000 contacts. Payment plans range from 3 users with 5,000 subscribers to unlimited users with a maximum of 200,000 contacts. According to specialists in the field, the quality is very much in line with the cost of their plans.
Among its most outstanding features is the monitoring of clicks to the elements of the marketing campaign. It also allows you to monitor read messages and forwards, among other things. In addition, it integrates seamlessly with the most renowned frameworks, such as WordPress.
Of course, it also has some aspects to improve, although these are really minimal. The first drawback of MailChimp is that its interface is completely in English, which will not be a problem if you have basic knowledge of the language. Additionally, their plans may be considered expensive, especially if you do not require very specialized features. All in all, it is one of the best options in the market. [AYW helps you to promote your website].
Constant Contact, email marketing for social networks
This email marketing management tool works very well for e-commerce linked to social networks. In fact, its integration is not limited to publishing marketing campaigns on the company’s social networks, since it allows you to make purchases directly.
Unfortunately, this is a software with limited templates. In addition, the cost of their plans can be considerably high, compared to the prices of other specialized software.
There are many email marketing tools designed to meet the needs of businesses. You will undoubtedly find the one that best suits your needs and circumstances. The options are so varied that they easily adapt to all types of businesses, whether they are physical, online or a combination of both. [AYW helps you to promote your website].
