20 things your website is missing to make it useful

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Have you asked yourself these questions before making the website yourself? However, there are 20 things that are missing from your website to make it useful, and that you must complete. Actually it takes more than desire and time to start making a website: You need knowledge and practice.

Tabla de Contenido

A website needs much more than an eye-catching design, pretty pictures and filler text.

The concept developed here is that a website should not only focus on having a visually appealing design, but should also provide an effective and useful user experience.

While visual design is important to attract visitors, an effective website must also be easy to navigate and find the relevant information that users are looking for. This means that content should be organized logically, and should be easy to read and understand. It should also be optimized for search engines, so that users can find the web page when searching for related information.

In addition, an effective website must be accessible to people with disabilities and must load quickly. Long loading times can discourage visitors and cause them to leave the page before it loads completely.

In short, an effective website should be more than just an eye-catching design. It must provide a useful and effective user experience, be organized and optimized for search engines, and be accessible and fast to load.

lista tareas
List of tasks to be performed

In order for a website to be positioned correctly you must master the following:

  1. You must choose and select a domain and contract it.
  2. You should also choose a cloud hosting for your website.
  3. You must be proficient in HTML PHP CSS, etc. or proficient in WordPress.
  4. It should be light to load and fast.
  5. It is necessary to have made a previous keyword analysis and to choose the most appropriate ones.
  6. Know what niche to target, how to communicate and where to promote.
  7. Satisfy the search intentions of the applicants.
  8. Titles must be correctly distributed (in order H1, H2, paragraphs, etc.),
  9. The contents must be useful, unique and add value.
  10. Websites need a study of links, which link it to other websites and in turn receive backlinks from other quality sites (which have AUTHORITY).
  11. Your texts must have a certain number of words.
  12. It must be prepared for social networks (through tags in the coding).
  13. Internal links between pages must be well studied.
  14. They must have tags (OG: open graph) that are detected by search engines.
  15. In addition, the website must have structure files (robots.txt, .htaccess, sitemap.xml) that informs what it is about, who it is addressed to, how often it is renewed, etc.
  16. It is important to have GOOD PROTECTION against hacker attacks by registering it in CloudFlare services.
  17. We have seen that websites with more than 15 pages rank better.
  18. They must have code that allows tracking: Installation of Google Analytics to know the activity of the web.
  19. They should have promotional campaigns to boost sales on a timely basis.
  20. Constantly follow up on customer emails and periodic campaigns.

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elegir dominio
20 things your website is missing to make it useful 6

You must choose and select a domain and contract it:

The domain is the name that identifies your website on the Internet, so it is important to choose a name that is easy to remember and spell, and that is related to the content of the website. Once you have chosen the domain name, you will have to contract it through a domain registration service provider.

You should also choose a cloud hosting for your website:

Cloud hosting is the service that makes your website available on the Internet. It is important to choose a hosting that offers good performance and high availability, so that your website is always available to visitors.

You should be proficient in HTML, PHP, CSS, etc. or proficient in WordPress:

hosting
20 things your website is missing to make it useful 7

To create a web page, you will need to have knowledge of programming languages such as HTML, PHP and CSS. If you have no programming experience, you can choose to use a content management platform such as WordPress, which will allow you to create a website without programming.

It must be light to load and fast:

The loading speed of a web page is crucial to provide a good user experience and to improve search engine rankings. To get a fast web page, you should optimize images and code, and use tools such as file compression and caching.

It is necessary to have made a previous keyword analysis and to choose the most appropriate ones:

Keyword analysis is an SEO technique that allows you to identify the words or phrases that users use to search for information related to the topic of the website. Using the right keywords on the website will help you improve search engine rankings and drive relevant traffic to the site.

Know what niche to target, how to communicate and where to promote:

It is important to be clear about the target audience of the website, as this will determine the tone and style of communication. In addition, you will need to know which promotional channels your target audience is on and adapt your promotional strategy accordingly.

Satisfy the search intentions of the applicants:

Users searching for information on the Internet have a specific search intent, so it is important to ensure that the website is responsive to those intentions. This is achieved by offering useful and relevant content that responds to users’ questions and needs.

Titles must be correctly distributed (in order H1, H2, paragraphs, etc.):

It is important that the structure of the content of the web page is well organized, so that users can easily find the information they are looking for. This is achieved by using well-structured headings and subheadings (H1, H2, H3, etc.), and by distributing the content in paragraphs.

The contents must be useful, unique and add value:

The contents of the web page must be designed to provide value to users, offering useful and relevant information. In addition, it is important that the contents are unique, to avoid duplicate content problems that may affect the positioning of the web page in search engines.

Websites need a study of links, which link it to other websites and in turn receive backlinks from other quality sites (which have AUTHORITY):

Links are important for the positioning of the web page in search engines. It is important to study the internal and external link structure of the web page, and to make sure that the links received are of quality and relevant.

textos web
20 things your website is missing to make it useful 8

Your texts must have a certain number of words:

The content of the web page should be of adequate length to allow for an in-depth development of the subject matter. There is no ideal length for texts, but it is recommended that they be at least 300 words long.

It must be prepared for social networks (through tags in the coding):

It is important that the website is prepared to share content on social networks, by including coding tags that allow the content to be viewed correctly on social platforms.

Internal links between pages must be well studied:

Internal links between web pages are important to improve user navigation and to improve search engine rankings. It is important to ensure that internal links are relevant and useful to users.

They must have tags (OG: open graph) that are detected by search engines:

OG tags are important for improving the appearance of web page content on social networks, as they allow you to display a featured image and summary text. These tags are also detected by search engines, so it is important to include them in the coding of the web page.

In addition, the website must have structure files (robots.txt, .htaccess, sitemap.xml).

that informs what it is about, who it is addressed to, how often it is renewed, etc…: Structure files are important for communicating relevant information about the web page to search engines, such as which sections should be indexed and which should not. The robots.txt file allows you to specify which parts of the web page should not be crawled by search engines, the .htaccess file allows you to configure security options, and the sitemap.xml file provides detailed information about the structure of the web page.

It is important to have GOOD PROTECTION against hacker attacks by registering it in CloudFlare services:

Website security is important to protect it from attacks and information theft. A protection service such as CloudFlare can help improve website security by providing DDoS protection features, firewalls and other security options.

We have seen that websites with more than 15 pages rank better:

Search engines tend to prefer websites with more content, as this indicates that the website is a rich and varied source of information for users. It is recommended to have at least 15 pages of relevant content to improve search engine rankings.

They must have a code that allows them to be tracked:

Installation of Google Analytics to know the activity of the website: It is important to have a tracking code installed on the website, such as Google Analytics, to know the behavior of users on the website, how they get there and how they interact with the content.

They should have promotional campaigns that boost sales on a timely basis:

Promotional campaigns can be a good way to attract new customers and improve sales in a timely manner. It is important to plan these campaigns carefully, choosing the right timing and the most effective type of promotion.

Constantly follow up on customer emails and periodic campaigns:

Tracking customer emails and marketing campaigns is important to understand user response and adjust the marketing strategy accordingly. Constant monitoring is recommended to improve campaign results and build customer loyalty.

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